My Must Haves Franchise
ROLE: Lead Designer
Rebrand of PS’s franchise program, My Must Haves is where audiences discover affordable products, shopping recommendations, and investment pieces from top industry talent. Designed rebranded template layouts, post graphics, article posts, and social media assets for cross-channel distribution.
Due to the success of this program and at the request of our sponsors, we created a spinoff series, Juntos: My Must Haves for brands wanting to market to that segment of our audience.
Content Destinations
Developed custom, interactive editorial destinations as part of the PS rebrand, overseeing the overall design and aesthetic direction. Curated visual elements for each destination and designed sponsored ads, banners, social media assets, article graphics, and cross-channel promotional content. Click on the article posts to read the stories.
Destinations: Where I’m From, All the Range, Lost and Found, Crowned: Roll Call
Mental Health Journey
APIA Folks. Let’s Talk About It
in the Black Community
Hijab Is a Back-and-Forth Conversation
For Their Hair Choices?