Content & Franchises
My Must Haves FranchiseRebrand of Popsugar’s franchise program, My Must Haves is where audiences discover affordable products, shopping recommendations, and investment pieces from top industry talent.
Due to the success of this program and at the request of our sponsors, we created a spinoff series, Juntos: My Must Haves for brands wanting to market to that segment of our audience.
ROLE:
Rebranding
Template Layouts
Visual Design
Content DestinationsCustom editorial destinations featuring diverse, impactful stories, with curated visual assets including sponsored ads, banners, social media graphics, article visuals, and cross-channel promotional content.
ROLE:
Art Direction
Concept Development
Brand Identity
Visual Design
Chloe Kim Gets Candid About Her “Never-Ending”
Mental Health JourneyMental Health Is Complicated For
APIA Folks. Let’s Talk About It
It’s Time to Destigmatize Plastic Surgery
in the Black CommunityFor Muslim Women, Their Relationship to the
Hijab Is a Back-and-Forth Conversation
Why Am I Absolutely Terrified of Bumble BFF?Is Ozempic Ruining Friendships?
Attending a Black Boarding School Changed the Course of My Life. They Need to Be Preserved.
Why Are Black Students Still Being Punished
For Their Hair Choices?