Beauty Newbie
ROLE: Lead Visual Designer
BUSINESS OBJECTIVE: Shape Sephora’s educational voice across social media by defining our learning content approach and producing an engaging “101” series for beauty beginners.
TARGET CLIENT: Clients watching beauty content on Instagram, YouTube, TikTok, Facebook, and Twitter.
CLIENT BEHAVIOR GOAL: Get clients of all skill levels to view Sephora as the #1 destination for educational beauty content.
YouTube Storyboard & Graphics
IGTV Storyboard & Graphics
Instagram Stories Storyboard & Graphics