Sephora Challenge

ROLE: Lead Visual Designer

BUSINESS OBJECTIVE: Spark connection and brand love by launching engaging Challenges rooted in a consistent creative and platform strategy that encourages participation from talent and clients alike while reinforcing Sephora’s playful, inclusive spirit.

TARGET CLIENT: Clients watching entertaining content on Instagram Stories, Instagram Reels, IGTV, YouTube, and TikTok.

CLIENT BEHAVIOR GOAL: Establish Sephora as the industry leader in social Challenges by creating inspiring, bite-sized beauty content that fuels client engagement and positions Sephora as the go-to source for creative beauty inspiration.

Sephora Challenge

Illustrated Accent GIFs

YouTube & IGTV Storyboards